Still wondering if you need a website?
Here are the top 10 reasons you need a website for your business
Written by Nadin Thomson
- Are you running a small business and you mostly connect to your customers through social media?
- Are you getting customers through DMs and social media posts?
- Do existing customers recommend you and you never needed a website?
- Are you scared of the tech and time having to maintain a website?
- Are you scared a website is way too costly for what you can afford at this stage?
Do most of your customers find you through Social Media?
This is fantastic! You’ve established a business, found customers and you connect with them on social media.
You may wonder, why do you need a website?
The one thing to consider is this: just because you might not check other websites doesn’t mean your potential customers won’t either.
Chances are they want to see if your business is a “legit” business.
For many small business owners, having a website seems like a big hurdle to overcome. You may think it’s way too expensive and you’re not techy enough to tackle it yourself. But honestly – have you been thinking about having a website for a while?
Once you have a website, it’s all a bit more “real”. You’re out there. Your business is out there.
The top 10 reasons for having a website for your business:
- Your business looks more credible
- You can build up trust with visitors before they buy by providing amazing content
- You can showcase your brand / product / services
- People can find your services in Google
- You can use your website for marketing purposes
- You can collect leads through your website
- You can save huge amounts of time by answering questions customers have before they contact you
- You can keep your customers informed
- You can be found locally
- Don’t be the one business out of your competitors without a website
1. Your business looks more credible with a website
If someone finds you on social media, but you have no phone number or web address, they cannot be sure if your business is real.
A website provides a lot of credibility to your business.
Another thing to know is this: If you run your business solely on social media, any data you post is “owned” by the social media companies too.
The big social media names can switch off your account without warning if you don’t comply with their rules and regulations. And sometimes people “break” the rules without knowing or intending to.
You may think this can never happen, but I have seen this a few times unfortunately.
Make sure customers can find you in more places than just through social media.
You can also display business-relevant information such as address, phone number, company information which all builds trust with your potential customers.
2. Build up trust before they buy
Depending on the price point of your product or service, people will want to learn more about what you have to offer.
The general rule of thumb is – the more expensive an item, the more they want to know, the more time they want to spend finding out about it.
Imagine you need to buy a set of highlighter pens.
You head over to Amazon and enter “highlighters”. You check which ones get amazing reviews and have a good price. You may also check – can I get them really quickly – today or tomorrow. You buy. The whole process is completed in less than 3 minutes.
Now imagine you want to find a hypnotherapist specialising in weight loss.
You search in Google for “weight loss hypnotherapist” in your area. You examine a few websites, some just say they do hypnosis, others explain in detail why hypnosis is great for weight loss and also why it sometimes does not work. This website also gives you details about the cost, how many sessions you should book and dispels common myths about hypnotherapy. On the about page, you will find a lovely professional photo of the therapist and you can watch a video where she welcomes you and explains even more – in her own voice and with her on video. You instantly like her.
Which one are you likely to contact? The first one or the second one?
The second one most likely has built up a huge amount of trust with all the free information they have provided about their service. You feel like you already know her when you contact her.
3. Showcase your brand / product / services
Your company image is important. It lets your customers know what kind of business / person they are dealing with.
Is the website well organised? Do you provide good information about your products and services? Can you find all relevant information easily?
Your website is a great place to show the quality of product / service you deliver.
Add all the questions people usually ask about your products, you can add an FAQ page, you can add delivery and payment information and so on.
4. People can find your business in Google
Every day people search Google 3.5 Billion times. Every day?! That’s huge.
If someone looks for a certain service in your area and your business is not in Google, you’re missing out.
Yes, you can have a Google business listing without a website, but how often have you clicked on the website button in a Google business listing?
People use this millions of times a day!
If they can’t click on yours, they will click on the website link of your competition.
People don’t have time. Google has “spoilt” the world by providing the searcher with what they want – FAST.
Make sure your business has a chance to be found.
5. Use your website for marketing purposes
Digital marketing is all the rave! If you’re not doing it, you’re losing out!
Update your business messages in a matter of minutes, inform your customers about news, events and special offers. Store your product-related PDFs or downloadable material on your website.
Your website should be the final destination your potential customers should go to – to find out more, to have their questions answered, to contact you.
6. Collect leads through your website
Use your website as your lead magnet.
Allow people to find your business online, promote your website or blog posts on social media, and ask them to download PDFs in exchange for an email address. Ask them to subscribe to your newsletter. All this can be done through your website.
7. Save lots of time by answering questions customers have before contacting you
Whatever you sell – product or service – your customers have questions about it. They want to know “best of”, “common problems”, “how much”, reviews and comparisons with other products and services.
Your website can house all of that information and it will save you a lot of time going forward.
First of all, it builds a huge amount of trust. It shows that you thought about your customers’ questions and concerns, and when they eventually get in touch, they are very educated about your product or service.
8. Keep your customers informed
Depending on your industry, you might want to keep your customers informed about current trends, industry news or legislation changes.
Your website is the best platform for this.
You can post detailed information on your blog and then promote this on social media. Google will love it too, as you keep your website updated regularly.
9. Your business can be found locally
Besides Google, there are apps, business directories and other search engines available which provide local information depending on the person’s location.
Microsoft’s search engine Bing for example is installed on a lot of Microsoft PCs and people use Bing instead of Google for their online searches. I know from experience that a business listing in Bing can bring a lot of visitors to a website.
10. Don’t be the one business out of your competitors without a website
Chances are most of your competitors have a website. (And if most don’t have one, here’s your chance to swiftly move past your competition!!)
Sometimes “being different” is not the best approach when it comes to being found online. People pretty much expect a “proper” business to have a website.
Even if you only have a one-page website – it’s better than having no website at all.
Different people search for products and services in different ways. By having a website beside your social media accounts you give them the chance to find you in other ways too.
So what are your thoughts? Still in two minds about having a website? – find me on Instagram and let me know!
Find out the steps to having your own website. Download the free PDF which helps you.
Nadin Thomson started developing websites in 1999 as a hobby and started her business as a web developer in 2004. She has 18+ years of experience in helping businesses of all sizes to create an online presence and improve their website. She's also worked as a photographer in Scotland for 15+ years. The majority of her customers found Nadin through Google as she's continually optimised her website for SEO.
Nadin Thomson has a University Business degree and a Postgraduate Diploma in Digital Marketing.